One strategy. Every touchpoint.

I’m Rafał. I partner with ambitious companies to build coherent brands - from core strategy to final execution across design.

Brands are built on choices, not just colors.

My work isn't just about aesthetics; it's about effectiveness. Many companies become a "drop in the ocean" because they choose colors but fail to make a choice. A great brand doesn't just look different; it functions better. It guides users, communicates value, and solves a business problem.