+215% More Leads &
+3,591% User Engagement.

How I transformed a B2B leader's website into a global sales engine at wix studio — in 30 days, before a single keyword was ranked.

My Role

Lead Designer

Lead Designer

Lead Designer

UX Strategist

UX Strategist

UX Strategist

Scope

Strategic Redesign

Strategic Redesign

Strategic Redesign

UX/UI Design

UX/UI Design

UX/UI Design

Multi-Language Web

Multi-Language Web

Multi-Language Web

Conversion Strategy

Conversion Strategy

Conversion Strategy

Third-Party Embedding

Third-Party Embedding

Third-Party Embedding

Tools

Figma

Figma

Figma

Adobe Photoshop

Adobe Photoshop

Adobe Photoshop

Wix Studio

Wix Studio

Wix Studio

Google Analitycs

Google Analitycs

Google Analitycs

Project Type

Client Project

Client Project

Client Project

The immediate impact

Key results from the first 90 days post-launch.

+215%

Total Form Submissions (Leads)

+215%

Total Form Submissions (Leads)

+215%

Total Form Submissions (Leads)

+3,591%

Button Clicks on /private-label

+3,591%

Button Clicks on /private-label

+3,591%

Button Clicks on /private-label

4m 11s

Average Session Duration

4m 11s

Average Session Duration

4m 11s

Average Session Duration

79%

"Sharp Tool" Bounce Rate

79%

"Sharp Tool" Bounce Rate

79%

"Sharp Tool" Bounce Rate

The Challenge: An industry leader trapped by an outdated website.

The Challenge: An industry leader trapped by an outdated website.

The Challenge: An industry leader trapped by an outdated website.

A passive digital brochure that failed to capture high-value international leads.

A passive digital brochure that failed to capture high-value international leads.

A passive digital brochure that failed to capture high-value international leads.

An outdated design that undermined their market leadership and brand credibility.

An outdated design that undermined their market leadership and brand credibility.

An outdated design that undermined their market leadership and brand credibility.

A single-language site stalling their European expansion.

A single-language site stalling their European expansion.

A single-language site stalling their European expansion.

Our Solution: A conversion engine, not an art project.

Our Solution: A conversion engine, not an art project.

Conversion-Centered UX/UI

Every element was engineered to guide high-value visitors toward one goal: making an inquiry.

Conversion-Centered UX/UI

Every element was engineered to guide high-value visitors toward one goal: making an inquiry.

Conversion-Centered UX/UI

Every element was engineered to guide high-value visitors toward one goal: making an inquiry.

Multilingual Architecture

I built a scalable platform, launching in six key languages to turn the website into a true international sales hub.

Multilingual Architecture

I built a scalable platform, launching in six key languages to turn the website into a true international sales hub.

Multilingual Architecture

I built a scalable platform, launching in six key languages to turn the website into a true international sales hub.

Mobile-First Experience

With 70% of all traffic coming from mobile, I engineered a lightning-fast experience designed to convert the majority of users on any device, at any time.

Mobile-First Experience

With 70% of all traffic coming from mobile, I engineered a lightning-fast experience designed to convert the majority of users on any device, at any time.

Mobile-First Experience

With 70% of all traffic coming from mobile, I engineered a lightning-fast experience designed to convert the majority of users on any device, at any time.

The Results: A story told in data.

The Results: A story told in data.

Explosive Lead Generation

Total Form Submissions

+215%

Submissions Started

+182%

Form Views

+175%

Explosive Lead Generation

Total Form Submissions

+215%

Submissions Started

+182%

Form Views

+175%

Explosive Lead Generation

Total Form Submissions

+215%

Submissions Started

+182%

Form Views

+175%

Skyrocketing User Intent

Clicks on /private-label

+3,591%

Clicks on /homepage

+730%

Become a Partner, Shop Online

TOP ACTIONS

Skyrocketing User Intent

Clicks on /private-label

+3,591%

Clicks on /homepage

+730%

Become a Partner, Shop Online

TOP ACTIONS

Skyrocketing User Intent

Clicks on /private-label

+3,591%

Clicks on /homepage

+730%

Become a Partner, Shop Online

TOP ACTIONS

Mobile-First Dominance

Total Traffic Share

70%

Average Session Duration

2m 20s

"Sharp Tool" Bounce Rate

77%

Mobile-First Dominance

Total Traffic Share

70%

Average Session Duration

2m 20s

"Sharp Tool" Bounce Rate

77%

Mobile-First Dominance

Total Traffic Share

70%

Average Session Duration

2m 20s

"Sharp Tool" Bounce Rate

77%

Deep Desktop Engagement

Average Session Duration

4m 11s

Avg. Time on Order Forms

8m+

Bounce Rate

+69%

Deep Desktop Engagement

Average Session Duration

4m 11s

Avg. Time on Order Forms

8m+

Bounce Rate

+69%

Deep Desktop Engagement

Average Session Duration

4m 11s

Avg. Time on Order Forms

8m+

Bounce Rate

+69%

Why some "BAD" metrics can signal success.

Why some "BAD" metrics can signal success.

The efficiency paradox

The data reveals a dual-success story. A high bounce rate (79%) proves the site works as a sharp tool for quick decision-makers who find what they need instantly. Simultaneously, a long average session (4m 11s) proves it serves as a deep, engaging resource for partners conducting serious research. It's a platform that perfectly serves two distinct, high-value user journeys at once.

Growth with less ad spend

The site converts organic and direct traffic so effectively that reliance on paid ads can be reduced—lowering cost per lead and lifting overall marketing ROI.

"...a powerful B2B platform that started generating qualified leads almost immediately."

"Partnering with Rafał was a pivotal decision for our international growth. He moved beyond aesthetics to deliver a powerful, multilingual B2B platform that started generating qualified leads almost immediately. He truly understood our business, and the results achieved even before any SEO work are a testament to their strategic approach. We finally have a digital presence that reflects our market leadership."

Joanna S.

Marketing Manager at Aroma Trend

Imagine what I could build for you.

Imagine what I could build for you.

The results I delivered for Aroma Trend weren't magic. They came from a ruthless, data-driven process focused on one thing: ROI. I can apply the same strategic thinking to your business.