+215% More Leads &
+3,591% User Engagement.
+3,591% User Engagement.
How I transformed a B2B leader's website into a global sales engine at wix studio — in 30 days, before a single keyword was ranked.
My Role
Lead Designer
UX Strategist
Scope
Strategic Redesign
UX/UI Design
Multi-Language Web
Conversion Strategy
Third-Party Embedding
Tools
Figma
Adobe Photoshop
Wix Studio
Google Analitycs
Project Type
Client Project
The immediate impact
Key results from the first 90 days post-launch.
+215%
Total Form Submissions (Leads)
+3,591%
Button Clicks on /private-label
4m 11s
Average Session Duration
79%
"Sharp Tool" Bounce Rate
A passive digital brochure that failed to capture high-value international leads.
An outdated design that undermined their market leadership and brand credibility.
A single-language site stalling their European expansion.
Conversion-Centered UX/UI
Every element was engineered to guide high-value visitors toward one goal: making an inquiry.
Multilingual Architecture
I built a scalable platform, launching in six key languages to turn the website into a true international sales hub.
Mobile-First Experience
With 70% of all traffic coming from mobile, I engineered a lightning-fast experience designed to convert the majority of users on any device, at any time.
Explosive Lead Generation
Total Form Submissions
+215%
Submissions Started
+182%
Form Views
+175%
Skyrocketing User Intent
Clicks on /private-label
+3,591%
Clicks on /homepage
+730%
Become a Partner, Shop Online
TOP ACTIONS
Mobile-First Dominance
Total Traffic Share
70%
Average Session Duration
2m 20s
"Sharp Tool" Bounce Rate
77%
Deep Desktop Engagement
Average Session Duration
4m 11s
Avg. Time on Order Forms
8m+
Bounce Rate
+69%
The efficiency paradox
The data reveals a dual-success story. A high bounce rate (79%) proves the site works as a sharp tool for quick decision-makers who find what they need instantly. Simultaneously, a long average session (4m 11s) proves it serves as a deep, engaging resource for partners conducting serious research. It's a platform that perfectly serves two distinct, high-value user journeys at once.
Growth with less ad spend
The site converts organic and direct traffic so effectively that reliance on paid ads can be reduced—lowering cost per lead and lifting overall marketing ROI.
"...a powerful B2B platform that started generating qualified leads almost immediately."
"Partnering with Rafał was a pivotal decision for our international growth. He moved beyond aesthetics to deliver a powerful, multilingual B2B platform that started generating qualified leads almost immediately. He truly understood our business, and the results achieved even before any SEO work are a testament to their strategic approach. We finally have a digital presence that reflects our market leadership."
Joanna S.
Marketing Manager at Aroma Trend
The results I delivered for Aroma Trend weren't magic. They came from a ruthless, data-driven process focused on one thing: ROI. I can apply the same strategic thinking to your business.
