This isn’t branding.
This is a mechanic.
A strategic brand concept for an energy drink built from a core gamer insight: upgrading your stats in real life.
My Role
Scope
Tools
Project Type
Built for Gamers, Not Just Marketed to Them.
An Energy Drink Designed Like an Item From Your Inventory.
Gamers already understand "potions." They are instant power-ups that grant attributes. This insight is the entire brand strategy. Instead of vague "energy," we created a system based on in-game stats
A Neon-Fantasy System Inspired by In-Game Buffs.
The visual identity is built to feel like the moment you hover over a rare item. It’s modern, it’s gaming, and it doesn't pretend to be anything else.
Choose the power. Break your limits.
A clean, dark, and premium design inspired by high-end gaming hardware. The color-changing visual represents the core mechanic: choosing the right buff for the right moment.
The Rule: Potions Don’t Auto-Level You. They Help You Level Faster.
The Rule: Potions Don’t Auto-Level You. They Help You Level Faster.
Every gamer knows this. A potion doesn't magically push you to the next level, but it gives you the stamina, clarity, and speed needed to earn it. This brand respects the player's effort.
