Making Complex Data Clear and Engaging.

A complete motion graphics and data visualization package for "Energia od Kuchni," a 4-episode broadcast series for Poland's largest energy provider, PGE.

The Overview

From a strict brandbook to a flexible motion system ready for broadcast.

My Role

Motion Designer

Visual Designer

Scope

Motion Graphics

Custom Icon Design

Broadcast Infographics

Animated Logo Bumper

Brand Guideline Adherence

Tools

Adobe Illustrator

Adobe After Effects

Project Type

Client Project

The Challenge: Creativity Within Corporate Constraints.

The client was PGE, Poland's national energy giant. The topic was energy savings—a potentially dry but critical subject for a public broadcast.

The primary challenge was not just to animate; it was to design a complete visual system (icons, layouts, transitions) that was 100% compliant with PGE's strict brand book (KV). Every color, font, and layout choice had to be justified.

A Clean, Consistent Visual System.

Instead of creating random assets, I built a coherent system.

Iconography: I designed a complete, custom library of minimalist line-art icons (for appliances, lightbulbs, eco-modes, etc.) that perfectly matched the PGE visual language.

Animation: I developed a clean, clear motion style focused on readability. Data appears logically, the tips are easy to track, and the animations are fluid and non-distracting.

Templates: I created the logo bumper and infographic templates to ensure that all four episodes of the series were perfectly consistent.

From Data Charts to Household Tips.

The final package included a wide range of animated assets—from complex financial bar charts and data visualizations to simple, actionable tips for households. Every piece was designed to make saving energy feel simple, clear, and achievable.