Turning Abstract Themes into Art.
A series of official event posters for TVP Kultura and the Telewizja Polska Center for Culture and History, translating cultural themes into compelling digital art.
The Overview
My task was to design two official posters for two separate cultural events across two major national entities: TVP Kultura and the Telewizja Polska Center for Culture and History (Producer of the biggest cultural events in Poland).
My Role
Scope
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Project Type
The Challenge: How to Visualize an Abstract Idea.
"Culture" is not a single, concrete object. It is an idea, a feeling, an experience. The challenge was to create posters for two real-world events that were not literal or banal. They had to be as intriguing and multi-layered as culture itself.
A Surrealist Collage Approach.
My solution was to use a surrealist, digital collage style to capture the "flow" of cultural inspiration for both clients.
"Kultura Unosi" (for TVP Kultura): This design visualizes the idea of "being lifted" by culture. Hands (symbolizing creation and reception of art) lift a piano, a stork, and a camera. It's a dreamlike, fluid image.
"Inspirujemy Kulturą" (for the TVP Center for Culture and History): This poster is more dynamic. The face is "sliced" to show inspiration coming from multiple directions, while the paper boat (symbolizing a journey) and circles (symbolizing energy) show the constant motion of thought.
