designed by

raphaelsky

work

my process

about

contact

designed by

raphaelsky

work
my process
about
contact

designed by

raphaelsky

work
my process
about
contact

A High-Impact Lookbook for a Bold Brand.

Designing the complete B2B product catalog for Tan Desire, focusing on dynamic layouts and irresistible product appeal.

The Overview

The brief was to create a catalog that was fast-paced, visually striking, and made browsing the product line exciting, not passive.

My Role

Lead Designer

Editorial Designer

Scope

Art Direction (Print)

Print Production Prep

Editorial Design & Layout

Tools

Adobe Illustrator

Adobe Photoshop

Project Type

Client Project

The Challenge: Beyond the Boring Product Grid.

The Challenge: Beyond the Boring Product Grid.

In a competitive B2B market, a catalog can't just be a price list. The challenge was to create a print experience that matched the brand's "Desire" name—it had to be energetic, visually rich, and make the products look compelling and easy to browse.

In a competitive B2B market, a catalog can't just be a price list. The challenge was to create a print experience that matched the brand's "Desire" name—it had to be energetic, visually rich, and make the products look compelling and easy to browse.

A "Lookbook" Approach, Built for Impact.

Instead of a passive "magazine" style, we designed this as a high-energy 'lookbook' focused on sales:

Dynamic Layouts: I used bold, full-bleed images and clear product categories ("Tanning Accelerators") to create a sense of energy and motion.

Dynamic Layouts: I used bold, full-bleed images and clear product categories ("Tanning Accelerators") to create a sense of energy and motion.

Rich Visual Identity: The deep teal background, paired with subtle palm textures, creates a premium, immersive backdrop that makes the product packaging "pop."

Rich Visual Identity: The deep teal background, paired with subtle palm textures, creates a premium, immersive backdrop that makes the product packaging "pop."

Clear Hierarchy: The layout is designed for rapid browsing, guiding the eye quickly from product to product, perfect for a busy salon owner.

Clear Hierarchy: The layout is designed for rapid browsing, guiding the eye quickly from product to product, perfect for a busy salon owner.

Spotlighting the "New."

The design strategically highlights key items, like the "New Product" feature for 'Perfect Tattoo'. By giving it a hero shot within the spread, the catalog actively guides the sales conversation, pointing B2B clients directly to what's new and exciting.

The design strategically highlights key items, like the "New Product" feature for 'Perfect Tattoo'. By giving it a hero shot within the spread, the catalog actively guides the sales conversation, pointing B2B clients directly to what's new and exciting.

Let's build something
that works.

raphaelsky

raphaelsky.studio@gmail.com

raphaelsky.studio@gmail.com

© 2025 Raphaelsky

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