Expect More. Earn More.
A complete brand identity concept for Albert O'Neill, a high-performance marketing agency built on delivering measurable results.
The Overview
The goal was to build a brand that feels like the results it promises: professional, strategic, and high-value. Here's the breakdown.
My Role
Brand Strategist
Brand Strategist
Lead Designer
Lead Designer
Scope
Brand Identity & Logo System
Brand Identity & Logo System
Art Direction & Mockups
Art Direction & Mockups
Tools
Figma
Figma
Adobe Illustrator
Adobe Illustrator
Adobe Photoshop
Adobe Photoshop
Project Type
Concept Project
Concept Project
Concept Project
How Does an Agency Build Trust Before the First Call?
How Does an Agency Build Trust Before the First Call?
The marketing agency space is crowded. A brand's identity has to do the heavy lifting of building trust instantly. It must communicate professionalism, strategic thinking, and a clear promise of ROI (Return on Investment) before a single word is spoken.
The marketing agency space is crowded. A brand's identity has to do the heavy lifting of building trust instantly. It must communicate professionalism, strategic thinking, and a clear promise of ROI (Return on Investment) before a single word is spoken.
A System Built for Performance.
The core promise, "expect more," informed the entire design. This isn't just a logo; it's a complete, engineered system.
I deconstructed the brand into its core parts: a strong, geometric Sygnet (the "AO" monogram), a clean, modern Logotyp, and the powerful Tagline. This systematic approach ensures the brand is flexible but always feels solid, trustworthy, and premium.
The core promise, "expect more," informed the entire design. This isn't just a logo; it's a complete, engineered system.
I deconstructed the brand into its core parts: a strong, geometric Sygnet (the "AO" monogram), a clean, modern Logotyp, and the powerful Tagline. This systematic approach ensures the brand is flexible but always feels solid, trustworthy, and premium.
The core promise, "expect more," informed the entire design. This isn't just a logo; it's a complete, engineered system.
I deconstructed the brand into its core parts: a strong, geometric Sygnet (the "AO" monogram), a clean, modern Logotyp, and the powerful Tagline. This systematic approach ensures the brand is flexible but always feels solid, trustworthy, and premium.
Energy, Professionalism, and a Clear Promise.
The identity is built on a simple, effective foundation:
The Color: A deep, energetic purple is paired with a sharp, mint green. This combination feels modern, intelligent, and professional—not stuffy or old-fashioned.
The Color: A deep, energetic purple is paired with a sharp, mint green. This combination feels modern, intelligent, and professional—not stuffy or old-fashioned.
The Pattern: The repeating "AO" monogram creates a subtle, premium texture used across stationery and digital assets.
The Pattern: The repeating "AO" monogram creates a subtle, premium texture used across stationery and digital assets.
The Tagline: The "expect more, earn more" promise is integrated into the brand as a core visual element, reinforcing the agency's primary goal.
The Tagline: The "expect more, earn more" promise is integrated into the brand as a core visual element, reinforcing the agency's primary goal.
Let's build something
that works.
raphaelsky